Are your clients Healer Magicians? Wise Rulers? Revolutionary Jesters? Creative Leaders?
Ever had a high-maintenance, stubborn client who hates change and complains about your fees?
Did you know… you can “tweak” your client profile until you have a full load of eager do-ers who love your work and can easily afford you.
I huddled with Rosey Dow of TheProspectProfiler.com last week and she gave me the freedom to pass on the details. I teach people to use numbers, word pictures, and Old Brain rules.
Rosey teaches people which words sing to their ideal clients.
If your current “ideal clients” are not high-ticket, eager achievers, you can start to market to the ones who are.
One of Rosey’s students was about to close up shop last January. Today she deliberately markets only to high-paying prospects who are low-maintenance, willing, and open to change.
She has a full client load, an eager waiting list, and a full mastermind.
Want to try it? Can you find yourself and your ideal clients in here?
- His/Her days will be easier
- He will set his own work hours
- Be his own bossand have more time for the beach than ever before.
- He will be looking for less structure and more freedom.
- If you use words like “control” and “organization,” he will head the other way.
- The feeling of fulfillment, because they are living their calling
- They want the satisfaction of seeing lives transformed for the better
- Their What’s-In-It-For-Me is transforming more lives
- A day at the beach has no attraction for them – they are here to help other people.
- “teaching, education, mastery, specialize, being certain,” and “finding answers.”
- “3 steps to finding the answer for your followers or your market” is perfect.
- Numbers are especially effective with Sages.
- They also like validation, facts and proof.
- Unlike Jesters, they like “control” and “organization.”
Very concerned about making sure everyone is safe and warm. Market using words like:
- “family and safety,” which are very important to them.
- They want rest (they are extremely tired) they are on duty 24/7.
- Talk about “de-stressing, take care of yourself for a change”–because responsibility lies heavily upon them.
- They need to feel appreciated.
- Forget more time at the beach – that is not in their game plan.
Where do you start? Figure out which type you are, and then interview 3 of your best clients.
- It’s essential to know who you are, so you have an authentic brand. Don’t try to be all things to all people (that’s a short route to broke.)
- The data from your client interviews will help you understand who you resonate with. Resonating with people you really want is essential. From there, you can create a personality profile, that shows you who your current ideal client is.
- Each type has words that speak only to their group. You can then begin to play around with these words, to attract more of your truly perfect clients.
So, if at first your ideal client is a fun-loving Jester who can barely afford you, you can begin to tweak their profile to fun-loving clients who can easily afford you.
Next time we’ll talk more about the specific words that draw them to you.
For now, know that the power to create your ideal client lies with you.